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The different online training formats
Marketing: video, subtitling, transcription

The different online training formats

Les différents formats de formations en ligne

 

The different online training formats

Training has always been a major lever in companies and enables employees to develop their skills on new topics or to increase their knowledge on their preferred field. But with digital, training methods and formats have changed. So, how can you effectively train your employees using online training? What are the new types of formats and the influence of subtitles on professional and personal training? We will provide you with further information on this subject.

Online training: MOOCs

The aim here is to make an inventory of the various existing supports for online training. To begin, we will introduce you to a very popular and pioneering format for training, online courses: MOOCs.

MOOCs

MOOCs Massive Open Online Courses are online courses that have launched the 2.0 era of teaching, learning and training. Today, there are MOOCs for all types of topics and many professionals, like individuals, are taking ownership of them. Different platforms offering MOOCs exist in France and abroad.

Thus, this type of online training is freely accessible and generally offered by identified organizations. At the end of the MOOC, the learner obtains a certificate that attests to the acquisition of new skills. Developed around the idea of co-construction of knowledge, MOOCs are open to all.

The different formats of web training courses

However, today there are multiple formats, different supports for online training. Extensions to MOOCs. Especially SPOC.

SPOCs

SPOC or Small Private Online Course is a digital learning solution voluntarily organized in a restricted circle.

SPOCs are presented as training courses with a reduced number of employees to adapt to the challenges of companies. The SPOC format is an interesting format. Indeed, it is a complete educational tool: in addition to the videos and quizzes of the MOOCs, a SPOC also offers practical exercises and collaborative work. In addition, a SPOC is private, it is intended for a targeted audience.

The format of a SPOC is dynamic. The training is led by a recognized expert in his field. It accompanies learners through forums, chats and video conferences. This allows the learner to break away from loneliness. He is part of an active working group, where everyone learns from each other. At the end of the training, the learner obtains a certificate of success, which he or she can easily valorize afterwards.

Very successful, this type of format is demanding for learners. As a result, it is highly prized by companies to boost the skills of their employees and support them in their development within the company.

The emergence of SPOCs and MOOCs is explained by the advent of the Internet, because it is possible now to follow a 100% distance learning course from anywhere with a good connection! This is what we call online training, which we group together under the concept of e-learning.

Online training and video subtitles

The different online training formats

Today, the success of training courses is reinforced by the success of videos. With the different uses related to this learning mode.

The success of videos for online training

In 2017, video is the preferred format for Internet users. And by 2020, video traffic is expected to account for 80% of total Internet traffic.

Thus, in a learning and training context, video format not only makes it possible to preserve human transmission, but also makes the learner’s experience more personal. Indeed, the learner can follow the video courses at his own place. It can review them, speed them up, slow them down, take breaks… The video format is more and more popular in the professional world.

According to Forrester Research, “75% of employees will prefer to watch a video rather than read a document or article on the same subject. In addition, “75% of senior managers already watch work-related videos every week”.

In fact, according to HubInstitute, beyond format preferences, an improved learning experience through video, memory is also improved. Indeed, 65% of individuals have a visual memory and will retain on average 80% of what they see. This is why visual formats are best suited for training and learning in general.

In addition, video makes it possible to associate images, sounds, texts and thus touch different forms of memory visual, verbal and auditory.

Subtitles: a necessity for online training

The different online training formats 2

In fact, with the multiplication and importance of videos today, subtitling your content has become a necessity… Indeed, more than 85% of videos are viewed without sound. This allows you to insert subtitles directly into the videos. In general, and for online training videos. Corporate videos can no longer do without subtitles.

There are two ways to integrate subtitles into a video:

  • Include subtitles in videos
  • Create an SRT file, separate from the video file

The second option is better because it responds to the functioning of video players in different social networks. Indeed, now by default the sound is muted. Subtitles are displayed when the user starts the video. This way, he can turn on the sound and turn off the subtitles if he wishes. On the other hand, if the subtitles are embedded in the video, the user will not have control over whether or not these subtitles are displayed.

Nowadays, the trend for subtitles is to play with fonts, sizes, colours and their staging. In fact, subtitles become graphic elements for the staging of the training video. This makes it possible to highlight important concepts.

Comfort of subtitles for e-learning

Not only is it comfortable to play subtitles on a video, but there are three main reasons to adopt subtitle creation and management for your videos. First of all, to make your educational content more accessible to the hearing impaired. All you have to do is respect certain colour codes specific to subtitling for the hearing impaired. Blank texts for the voice of a character on the screen, yellow for off-screen etc.

Then, the subtitles allow you to watch videos in different contexts. Indeed, collaborators and learners choose to mute the sound in several cases: in order not to disturb others in open space, when they are nomads… As a result, embedding subtitles in your videos gives more chances to be correctly seen by different audiences.

Indeed, once the subtitle file has been created, accessibility is enhanced. Video subtitles are generally in.vtt,.srt,.sub,.ssa or.txt formats.

This also facilitates subsequent translations.

Finally, Authôt collaborates with OpenClassrooms (online training platform) and has performed all the videos subtitles available on the site. This is very useful for different technical and growing topics such as DATA, web development, marketing… As a transcription specialist, we add professional subtitles to their courses.

We are involved in synchronization, overlay and translation.

Online training is a real success and even more so in videos! Thus, subtitling is a necessity for e-learning. For an optimal rendering, we advise you to benefit directly from our expertise. This way, you will only have to create your training content serenely! No more excuses to no longer effectively subtitle your online training videos!

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